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Kinder supports joyful growth

At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play. That is why we started Kinder Joy of Moving, an International Ferrero Group Social Responsibility project.

Kinder and the Joy of Moving

Kinder Joy of Moving currently inspires four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today's children, better adults tomorrow. 

Icon millions children involved

4.6 million children involved

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36 different countries

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138 sport federations and associations involved

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12.9 million euros invested in the project

Our Activities

Kinder Joy of Moving operates around the world with high profile, qualified and expert partners, including Institutions, Ministries, Universities, four Olympic Committees and organises and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder Joy of Moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.

A park dedicated to kids and their family

The “Kinder Joy of Moving Park”, the first permanent free playground area dedicated to kids and their families, is located at Vicolungo The Style Outlets. It represents a facilitating environment of 8 colourful and interactive games based on Joy of moving method to experience an ew way of playing and developed by the University of Naples.
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Kinder Joy of Moving Park

Lake Garda meeting Optimist class

More than 30 countries and over 1,000 participants registered for the single design class sailing race for children, organised by Fraglia Vela on Lake Garda in Italy. The race was entered into the Guinness Book of Records for being the biggest single class sailing race ever.
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Sailing boat

Tennis trophy is in the air

The promotional circuit of youth tennis sees the involvement of athletes from 13 countries in their respective national tournaments, which ends in an event worthy of real champions at the International Masters, which is held in an exclusive location. Over 17,000 participants compete for the trophy in matches without referees, designed to promote fair play among all participants.
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Tennis

Skiri Trophy Xcountry

A youth world championship, a unique international competition for cross-country skiers: involving 10 countries and more than 1,300 athletes, the event promotes integration, physical movement and friendship among participants from a host of different cultures.
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Skiri trophy

Getting children moving: An innovative research partnership

In Australia, we partnered with Deakin University to study the physical and mental health benefits of being active. So far, more than 3,500 school children and 240 teachers in 24 Victorian schools have participated in the local research project.
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Deakin University

Whatever the game,
let joy win

Poster

Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder Joy of moving lets the joy of movement win.

Poster
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