WHY DO WE NEED PACKAGING?
Packaging plays a vital role in protecting and preserving food products:
- It maintains the taste, quality and freshness of our products.
- It acts as a protective barrier from external contaminants, bacteria or pests.
- It provides information such as portion size and ingredients to help consumers make informed purchase choices.
Our Approach
In the development and planning of our packaging, we adopt a “5R Strategy”, aimed at achieving the very best in terms of consumer safety, product quality and freshness, while minimising the quantity of waste produced.
Our roadmap
To reach the objectives of our packaging commitment we are focusing on:
Collaborating to support the acceleration of recycling infrastructure development
through global partnerships, to advance solutions for hard-to-recycle materials, and for using packaging waste as a resource.
Informing consumers on how to recycle responsibly
to help ensuring the correct disposal of each piece of packaging in each market.