![](/sg/sites/kinder_sg/files/why_do_we_need_packaging_690x610.png?t=1715850529)
WHY DO WE NEED PACKAGING?
Packaging plays a vital role in protecting and preserving food products:
- It maintains the taste, quality and freshness of our products.
- It acts as a protective barrier from external contaminants, bacteria or pests.
- It provides information such as portion size and ingredients to help consumers make informed purchase choices.
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Our Approach
In the development and planning of our packaging, we adopt a “5R Strategy”, aimed at achieving the very best in terms of consumer safety, product quality and freshness, while minimising the quantity of waste produced.
![Sustainable packaging page](/sg/sites/kinder_sg/files/2023-02/kinder_illustrations_roadmap_to_2025_1_0.png?t=1715850529)
Our roadmap
To reach the objectives of our packaging commitment we are focusing on:
Collaborating to support the acceleration of recycling infrastructure development
through global partnerships, to advance solutions for hard-to-recycle materials, and for using packaging waste as a resource.
Informing consumers on how to recycle responsibly
to help ensuring the correct disposal of each piece of packaging in each market.