Kinder Joy of moving is an international Ferrero Group Social Responsibility project that to date has inspired more than four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, more active adults tomorrow.
Kinder Joy of moving is an international Ferrero Group Social Responsibility project that to date has inspired more than four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, more active adults tomorrow.
Kinder Joy of moving is an international Ferrero Group Social Responsibility project that to date has inspired more than four million children and their families in 34 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, more active adults tomorrow.
Present in 34 countries, moved 4.4+ million children
The joy of moving methodology
The initiatives of this project are inspired by Joy of moving: an innovative educational method. The Joy of moving methodology aims to get children moving, through play while also developing key skills in four major areas: physical fitness, motor coordination, cognitive function and creativity, life skills.
LET'S PLAY
The Kinder Joy of Moving program helps bring families closer in a fun and joyful way. It is based on each child’s unique abilities and promotes play in our everyday lives.
Save the Children Partnership
Save the Children has partnered with Kinder to utilize the Joy of Moving in their Summerboost camps, to help enrich the lives of children between the ages of 6-12 in underserved communities.