Tasty Quality

Each ingredient is carefully selected for its quality and taste to ensure our products always bring joyful moments to you and your family.

We build long-term relationships with our suppliers, working together to improve the quality of the ingredients we use. 

By working closely with our suppliers and conducting regular site visits, we ensure the safety and quality of all our ingredients. 

Our treats are distributed and enjoyed in more than 170 countries and it’s our priority to ensure they meet our standards of safety, quality, and taste.

At every stage in the making of our little treats, our experts perform tests on the ingredients, the semi-finished, and the finished products to ensure their safety and the best quality and taste.

•  Globally, each year we carry out over 1,329,000 safety, quality, and taste controls on our ingredients. 

•  Globally, each year we perform over 48,000 food safety and quality controls across our plants in the making of our treats.

• Our quality-tasting panel involves over 2,000 testers around the world, to verify and guarantee the excellence and consistency in taste. They carry out over 360,000 taste tests each year!

• To ensure you have the best taste experience, a dedicated team completes around 1 million store visits around the world each year to extensively monitor our products’ quality in store.

We are always listening to our consumers around the world to learn about the ways they like to enjoy our little treats to ensure the taste and quality they love.

Did you know?
We conduct around 40,000 consumer taste tests and interviews globally each year, in addition to collecting consumers' feedback, complaints and requests through our online contact channels and systems. 

One of the secrets to maintain the freshness, flavour & aroma of our products is the packaging. Every Kinder pack locks in the Kinder quality and protects the products from external factors. This way Kinder products are at their best right up to the moment you and your kids are ready to eat them. We consider packaging to be an ingredient of our products, and this is why we pay a lot of attention to the choice of our packaging suppliers and the materials we use.