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    1968
  • 01
    The Kinder Story
  • 02
    Chocolate for kids
  • 03
    Spreading the joy of Kinder
  • 04
    Inspired in Italian Traditions
  • 05
    Kinder growing up
  • 06
    Celebrating togetherness
  • 07
    Kinder turns 50
  • Today
  • Kinder beginnings

    Michele Ferrero was the son of a chocolatier. His dream was to create chocolate for children and those with a child at heart, no matter their age. And so a delicious treat was created with family values at its heart: Kinder Chocolate.

    It was the first of a broad range of Kinder sweets that would fulfil a specific role in the lives of children and their parents.



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    Playful portions

    Sized to fit a child’s hand, Kinder Chocolate's individually wrapped bar preserves the chocolate and lets parents give their children a fun and reassuring portion. Small pieces for peace of mind.

    old posters playful new
    product

    After all those years, a little smiling boy remains the icon on the Kinder Chocolate pack. Everywhere across the globe!

    Package evolution

    New product
    2012
    Old product
    1968
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    Kinder Quality

    Since the very beginning, our chocolate has been made with tasty and high quality ingredients to give children deliciously enjoyable experiences. Its memorable taste has sparked billions of joyful moments.

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